There is nothing more annoying to a reader of an online article, than when there is no fluidity or easy flow, to the writing style. In extreme cases, this manner of writing articles can put off visitors to your webpage, never to return. This then becomes a lost marketing opportunity which could result in a potential loss of revenue.
When you write articles, do not only think of yourself as the author and wanting to show everyone your command of the language by using words reserved for college lecturers of classical literature. Always make sure that you keep your readers in mind. In addition and more importantly, you are also required to maintain a good article construction and layout style.
Numerous studies have concluded that most of the online readers tend to quickly scan a page to find only the necessary information they are looking for, rather than reading the complete page from A to Z.
The human mind becomes bored very quickly, and to maintain the attention of readers when writing articles, you need to at least keep the following in mind;
* Use a good title
A compelling and attention grabbing title should be used in the same way as you see it applied in the printed media like newspapers. I am sure that you once had an experience of never intending to buy a newspaper on a particular day. Due to the compelling headlines however, you decided to do so and see what the fuzz and detail was all about.
* Use a few subtitles
Subtitles flesh out a little more than the main title, and their purpose is to entice the reader even further, without giving away the whole story. Imagine the subtitle to be like the index of a book as opposed to the cover and title on the outside.
* Make use of bullet points
This will help your readers to easily scan your page or section where the written article was placed. In physiological terms, it is much easier on the eyes as your reader is not confronted with a mass of information that might turn off their brain, and make them lose interest.
Most readers would prefer a site with articles that meet the above criteria and is easy to use. This acts as a subconscious incentive and they will be more willing to come back to your site and become repeat visitors. The more they return, the more opportunities you will have to monetize on your offerings and get them to click on each one of your embedded links.
Writing articles in this manner, or requesting a freelancer to do it in this way, will greatly assist in making more money for you. You need to capture their attention, then capture their details in your auto-responder in order for them to become consistent readers of your articles and eventually lifelong clients.
